Like every business, your own has a story to tell. PR can be a great way to build your brand, help establish credibility, enhance your reputation and assist in boosting your sales. While PR is often perceived as a dark, difficult and mysterious art, you can easily succeed if you keep a few basics in mind.
A great way to start looking at Public Relations (PR), is by thinking about what it’s not. PR isn’t about buying column inches, airtime or producing advertising – although you may sometimes allocate some marketing budget to a PR professional or campaign.
This is not about getting journos to write stories for clients either. Instead, PR makes use of industry relationships and media insight, cutting through a saturated news environment, for the purpose of bringing positive attention to your cause.
At its core, PR means getting a message out to the world by using persuasion – and without spending money. PR can position you, or your business as a credible authority on a subject, in a way that advertising just can’t.