Home Business PR on a shoestring budget

PR on a shoestring budget

Like every business, your own has a story to tell. PR can be a great way to build your brand, help establish credibility, enhance your reputation and assist in boosting your sales. While PR is often perceived as a dark, difficult and mysterious art, you can easily succeed if you keep a few basics in mind. 

A great way to start looking at Public Relations (PR), is by thinking about what it’s not. PR isn’t about buying column inches, airtime or producing advertising – although you may sometimes allocate some marketing budget to a PR professional or campaign.  

This is not about getting journos to write stories for clients either. Instead, PR makes use of industry relationships and media insight, cutting through a saturated news environment, for the purpose of bringing positive attention to your cause.  

At its core, PR means getting a message out to the world by using persuasion – and without spending money. PR can position you, or your business as a credible authority on a subject, in a way that advertising just can’t. 

Continue reading article…

INNOV8 Logan
Logan City
Logan City - Admin Team | Please contact & send us your latest news, views, photos or videos to share with greater Logan City Community! admin@logancity.com.au


Please enter your comment!
Please enter your name here

Must Read

Australia Day Awards

The Australia Day Awards recognise extraordinary citizens who have made a contribution to improve our city. They may have achieved something special...

Hospital event to highlight Mental Health Week

The City of Logan’s floral emblem will be recreated as part of Mental Health Week 2019. The emblem is...

Don’t retire from exercise – You’ve retired. Why bother with fitness?

For starters, if you do nothing your body will lose muscle mass, your joints will start to ache, and your bone density...


I’ve been asked often about cruise holidays and if we’d recommend them. I understand why many people turn their noses up at cruises.

Expert advice for Logan business owners

Small business owners wanting to tell their special story can now learn from an industry professional.